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Nespresso has opened an innovative new Boutique concept in Sandton City, Johannesburg. The new Nespresso retail environment surrounds guests in an immersive coffee experience allowing for deeper learning and coffee exploration. Throughout the Boutique, visitors will experience elements that reflect Nespresso’s deep commitment to sustainability and adherence to a circular economy – one that is restorative by nature and works to minimise waste through careful design.
Igor Baldasso, Nespresso Regional B2C Commercial Manager, explained: “The new Nespresso Boutique concept centres around five key principles: a simplified and holistic customer journey through carefully sequenced areas, a celebration of coffee moments with bespoke coffee rituals, new architectural codes for a warm and cosy yet premium atmosphere, a sustainability statement to nourish the Nespresso ambition to become the highest quality and the most sustainable coffee brand in the world and finally, a seamless physical-to-digital ecosystem to connect mobile sales with retail destination, delivering an effortless purchase experience. By combining all of these elements, the retail experience becomes fully immersive with consumers all over the world able to discover the Nespresso coffee world in a new enhanced way.”
Nespresso announced in September 2020 their mission to become carbon neutral by the end of 2022. This will be possible thanks to a certified protocol which measures carbon footprint reduction for each new boutique opening. The new concept demonstrates this commitment with elements such as table-tops made from used coffee grounds from the Nespresso factory in Switzerland, wood that has been 100% sourced from reforestation programs, technological systems to reduce energy and water consumption and a recycling collection point.
The new Boutiques are a true celebration of coffee, and its origins and guests can discover tributes to this throughout the space. Everything from the muted colour palette of rich coffee browns and crema-inspired golds to the floor tiles and lamps that echo those used on the coffee farms has been carefully designed to link to coffee. The Boutiques even feature lush greenery spaces embedded with coffee plants, bushes and shade trees to mimic the coffee plantations that are part of the Nespresso AAA Sustainable Quality™ Program.
The contemporary and luminous space invites guests to explore new coffee-tasting rituals. The new experiences include:
A Sensorial Welcome: Upon entering the Boutique, Coffee Specialists introduce guests to the vast range of coffees in which guests can get hands-on with the coffee grounds inside a capsule, discovering the aromas and then finishing with a tasting experience.
Discovery at the Bar: As guests continue their journey through the Boutique, perusing the smart and easy-to-use machines and accompanying accessories, a Coffee Specialist will assist them in exploring the coffee range further. They can taste two coffees side-by-side to understand their taste preferences better.
Learning in the Lab Kitchen: Guests who want to expand their knowledge even further can experiment with coffee recipes and personalise their coffee experience through the different Nespresso machines. From cappuccinos with the perfect milk foam to unique coffee creations, guests will learn how to expertly elevate their usual coffee moments at home to the extraordinary.
Masterclass in the Lab Kitchen: Also taking place in the Lab Kitchen is a series of Masterclasses – special sessions for those who want to become true coffee connoisseurs. Classes follow a specially crafted curriculum focused on different elements of the coffee process, everything from tasting various coffees to mastering the art of coffee with milk.
Guests are invited to discover the new Nespresso Boutique in Sandton City, Johannesburg, which is open from 1 December 2022.
This post and content is sponsored, written and provided by Nespresso.
