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For many South Africans Samsung is a brand synonymous with cutting-edge technology. From the big screen TV’s that bring a cinema experience home, to washing machines that have a pride of place in the home to gravity-defying innovations such its latest foldable devices, Samsung technology is a cherished part of our lives. It is therefore rewarding to know that an essential part of Samsung’s mission is to put the environment first in all business operations, with several long-term sustainability programmes that include the reduction of carbon footprints through the use of recycled materials in manufacturing and sustainable packaging design.
“The positive impact our actions have on the environment will result in lasting change that benefits South Africans. The fact is, all constructive change starts with the determination to reimagine old ways and to do what’s right for all, “said Hlubi Shivanda, Director: Business Innovation Group and Corporate Affairs at Samsung South Africa.
For its home appliances Samsung is always striving to create durable, long lasting products to reduce waste. With its new BESPOKE range, it adapted its approach with interchangeable panels and modules that let you upgrade your fridge according to your needs, rather than buy a new appliance. Additionally, its products are enhanced by a stringent focus on energy efficiency. This can be seen in products such as EcoBubble, AI and Quick-drive technology. These washing machine innovations not only cut down on washing times but allow for powerful washing at low temperatures. You can see this sustainable vision throughout Samsung’s product range such as the WindFree™ air conditioner, which not only provides innovative comfort solutions but also offers up to 77% less energy* usage. Samsung also uses eco-conscious refrigerants in nearly all its refrigerator models. As Samsung develops future product releases, it is searching for innovative eco-conscious materials for packaging, such as Samsung’s new ‘eco-packaging’ made from eco-friendly corrugated cardboard. You can find this in Samsung’s lifestyle TV range - The Serif and The Frame TV. It allows customers easier recycling as well as upcycling of the cardboard boxes for creative reuse.
Samsung first introduced its Galaxy Upcycling program in 2017 to transform obsolete smartphones no longer in use into internet-of-things (IoT) devices. The program is dedicated to reusing end-of-life smartphones to promote a more circular economy. For example, a smartphone that is no longer needed can be used as a baby monitor that senses a baby crying and alerts the user; or as lighting equipment that senses when its surroundings get darker and can then turn on connected lights. Samsung South Africa has also implemented a popular trade-in programme where you can trade-in over 6 000 Samsung and non-Samsung eligible devices, such as laptops, mobile phones, smartwatches, tablets and many more which are responsibly disposed of. Additionally, waste is collated on a weekly or monthly basis by e-waste companies that were selected through its R280 million Equity Equivalent Investment Programme, Hereafter, Samsung’s authorised recycling and scrapping partners recycle and dispose of the materials in the prescribed and governed processes to minimise waste to landfill. Finally, a scrapping certificate is issued by the partner as guarantee that material is responsibly disposed of. Through its many programmes, Samsung plays a pivotal role in affirming the company’s commitment to not only growing South Africa’s e-waste economy, but supporting entrepreneurship that helps preserve the nation’s natural resources.
“We will continue to strive for collaboration in everything we do, helping us all to achieve a more sustainable future for all, “concludes Shivanda.
Find out more about Samsung’s sustainability vision here
*Energy Saving may vary depending on the model, environmental factors and individual use.
This post and content is sponsored, written and provided by Samsung.
