Dove soap and perhaps a bit of lip balm - that was my skincare routine as a 12-year-old. In fact, my main concern at the time was making sure I washed behind my ears as my mother had often instructed me to do.
These days, it's different. Social media has exposed tweens to the world of skincare. So much so that kids are spending time in beauty stores begging their parents to buy the latest high-end products and sharing their multi-step skincare routines online.