Vaping products were the fastest growing category in UK grocery for the second year running in 2023, while sales of cigarettes, cigars and loose tobacco fell sharply, industry data showed.
The British government in October proposed banning younger generations from ever buying cigarettes and Prime Minister Rishi Sunak said it also needed to act on youth vaping.
On Thursday, the World Health Organization (WHO) urged governments to treat e-cigarettes in a similar way to tobacco and ban all flavours, threatening the bets tobacco companies have made on smoking alternatives.