Dis-Chem shines as shoppers ditch sweatpants and isolation for fragrances and lipstick

After two years of sweatpants, face masks and social isolation, Dis-Chem is seeing customers spending more on lipsticks, fragrances, and gym-related products as they jettison the virtual world and venture back into the real one.

Speaking after the release of results for the six months to end August on Wednesday, CFO Rui Morais said that any products related to social interaction had seen growth, something that helped with a double-digit rise in revenue in the company's personal care and beauty segment.

Morais said while people had still bought face care-related products during the pandemic because of the use of digital videos for virtual meetings, there was now an increasing emphasis on lipsticks, perfumes, colognes and other beauty products.